Organic Uplift

Organic uplift (aka organic multiplier) indicates the number of organic installs coming from paid user acquisition campaigns. Mobile advertising and user acquisition campaigns can boost both the visibility of an app and app store rankings. As a result of this, the number of organic users increases and this gives app developers and mobile advertisers the organic uplift percentage. Organic uplift can be calculated by analyzing the organic users during and after a paid advertising campaign.  


Because it is about the increasing virality, it can be similar to K-factor.

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in

    Fortnite-Creator Epic Games Acquires KidTech Firm SuperAwesome

    Popular video game Fortnite’s creator Epic Games today announced that it has acquired SuperAwesome, a UK-based kid tech firm that provides developers with kid-safety tools to make their products safer for younger audiences.  While the terms of the deal weren’t disclosed, the announcement came days after Epic’s $15 million investment in the Manticore Games, California-based […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter