In-app purchase means any kind of premium content sold within a mobile app. It is different from selling a product as an e-commerce app because it is all about selling virtual content. It can be a monthly subscription for a news app, a level unlocking for a hyper casual game, or an in-game currency.
Freemium app developers prefer in-app purchases to monetize their apps. It is one of the most common app monetization strategies among game developers.
Find out if your app is ready to offer in-app purchase.
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