In-App Advertising

In-app advertising is an app monetization strategy that enables app developers serve ads within their mobile app to generate revenue. An in-app ad can be displayed with different ad formats including banner ads, video ads, interactive ads, playable ads, and native ads.   

Mobile app developers work with ad networks or app monetization platforms to be a publisher and display ads within their apps.

Learn more about in-app advertising.

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    India’s Mobile Premier League Raises $90 Million In Series C Funding

    India-based mobile eSports platform Mobile Premier League (MPL) has raised $90 million in a Series C funding round as it’s experiencing fast growth and planning to expand its services outside of India.  The investment brings the two year old esports and mobile gaming platform’s to-date raise to $130.5 million, according to TechCrunch. A source familiar […] More

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    Tencent’s WeChat App Sees Record Downloads Before U.S. Ban

    China based Tencent’s messaging app WeChat has experienced a spike in its downloads in the U.S. and had its biggest one-day download numbers in almost two years on last Friday before the Sunday ban which was later halted by a US judge.   WeChat is having a hard time in the United States due the executive […] More

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