In-App Advertising
In-app advertising is an app monetization strategy that enables app developers serve ads within their mobile app to generate revenue. An in-app ad can be displayed with different ad formats including banner ads, video ads, interactive ads, playable ads, and native ads.
Mobile app developers work with ad networks or app monetization platforms to be a publisher and display ads within their apps.
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LATEST MOBILE MARKETING NEWS
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Reddit launches 15-second Engaged Video Views as advertisers push for deeper attention
Reddit has introduced a new 15-second Engaged Video Views optimization goal, giving advertisers a way to target users more likely to watch longer video ads while testing whether additional viewing time translates into stronger campaign performance. The new objective is now available in public beta to advertisers globally and expands Reddit’s existing video advertising options […] More
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in NewsGoogle avoids ad tech breakup as Judge rejects forced sale of AdX
Google will not be forced to sell its AdX advertising exchange after a federal judge rejected the U.S. Department of Justice’s push to break up part of the company’s ad tech business, opting instead for behavioral remedies intended to address competition concerns in the open-web advertising market. U.S. District Judge Leonie Brinkema ruled that Google […] More
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Android Studio Quail 4 goes stable with built-in Android skills and local Gemma 4 support
Google has released Android Studio Quail 4 to the stable channel, adding built-in Android development skills, native Gemma 4 integration and several updates to the IDE’s agentic coding tools. The release is the final stable version in the Android Studio Quail series and expands Google’s use of AI inside its Android development environment, particularly for […] More