An end card is a static visual ad displayed at the end of a video ad with the aim of converting ad viewers. It is designed to increase the chance of conversion of a video ad.
A typical end card includes a call to action convincing users to click, app icon, and other persuasive elements to increase conversion.
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The Federal Trade Commission has reached a settlement with Flo Health, a widely used period and fertility-tracking app which has more than 100 million users worldwide, over allegations that it broke its privacy promises by improperly sharing private health information with Facebook, Google and other third-party companies. As part of the proposed settlement, Flo Health […] More
Dealmaking activity in the video game industry reached $33.6 billion total deal value across 664 transactions in 2020 due to COVID-19 pandemic, according to InvestGame’s annual report. In the first three half of 2020, InvestGame had reported that the gaming industry reached an estimated $3.5 billion in mergers & acquisitions. The company reported a +100% […] More