eCPM - Effective Cost Per Mille
eCPM, stands for effective cost per mille, is a measurement which describes how much ad revenue generated per unit of 1000 ad impressions.
It is used to measure and compare the profitability of sources, ad units, locations, ad networks, and other dimensions. With the help of eCPM data, advertisers can make data-driven decisions and optimize monetization strategies.
eCPM = (Total Earnings/Impressions Delivered) x 1000
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
in Deals and IPOs, NewsTripledot acquires Supersonic from Unity in $40 million hybrid-casual expansion
Tripledot Studios has agreed to acquire Supersonic, Unity’s mobile game publishing business, in a $40 million deal aimed at strengthening its position in the hybrid-casual games market. The transaction expands Tripledot’s publishing capabilities by combining its portfolio of live-operated titles with Supersonic’s developer network and publishing expertise. Founded in 2019, Supersonic has worked with hundreds […] More
-
in Deals and IPOs, NewsNielsen to acquire DoubleVerify in $2.15B deal to expand media measurement capabilities
Nielsen has entered into a definitive agreement to acquire DoubleVerify in an all-cash transaction valued at approximately $2.15 billion, a move that combines television audience measurement with digital media verification and advertising analytics. The acquisition is expected to strengthen Nielsen’s position as an independent provider of cross-platform media measurement and intelligence. Under the terms of […] More
-
in InsightsBeyond Ads: 10 Most Profitable Alternative App Monetization Models
The mobile app economy has matured beyond the era when display ads were the default revenue strategy. While advertising still plays an important role for many publishers, growing privacy regulations, fluctuating ad rates, and increasing user expectations have encouraged developers to explore more sustainable monetization approaches. Today, the most successful apps rarely depend on a […] More