eCPM - Effective Cost Per Mille
eCPM, stands for effective cost per mille, is a measurement which describes how much ad revenue generated per unit of 1000 ad impressions.
It is used to measure and compare the profitability of sources, ad units, locations, ad networks, and other dimensions. With the help of eCPM data, advertisers can make data-driven decisions and optimize monetization strategies.
eCPM = (Total Earnings/Impressions Delivered) x 1000
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