Click Injection

Click injection is a type of ad fraud where fraudsters misattribute a genuine install to the fraudulent click by replacing a legitimate click with a fraudulent one. It happens just after an install and the aim here is taking credit for installs. It is an attribution fraud presented on Android devices in which a fraudulent application or a method sends a fraudulent click to imitate an install. 

Measuring CTIT (Click to Install Time) is an effective way to detect click injection. If CTIT is very short, it might be an indicator for click injection. While MMPs(aka attribution tools) are trying to detect and prevent click injection, there are also third party mobile ad fraud tools analyzing impressions, clicks, installs, and events to detect and prevent mobile ad fraud in real time.




Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in

    India’s Mobile Premier League Raises $90 Million In Series C Funding

    India-based mobile eSports platform Mobile Premier League (MPL) has raised $90 million in a Series C funding round as it’s experiencing fast growth and planning to expand its services outside of India.  The investment brings the two year old esports and mobile gaming platform’s to-date raise to $130.5 million, according to TechCrunch. A source familiar […] More

    Read More

  • in

    Tencent’s WeChat App Sees Record Downloads Before U.S. Ban

    China based Tencent’s messaging app WeChat has experienced a spike in its downloads in the U.S. and had its biggest one-day download numbers in almost two years on last Friday before the Sunday ban which was later halted by a US judge.   WeChat is having a hard time in the United States due the executive […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter