ASO (App Store Optimization)
App Store Optimization or ASO is a way of optimizing an app’s visibility in an app store by ensuring that it meets the app store’s ranking criteria.
The main factors that affect ASO are app title, keywords, app description, app screenshots & video, localization, app category, and ratings & reviews.
Here you can find the latest trends and insights about App Store Optimization (ASO).
ASO 101: The Ultimate ASO Guide for Beginners
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LATEST App Store OPTIMIZATION NEWS
3 Essential ASO Strategies for 2024
With every new year comes ways to enhance your App Store Optimization to stay relevant in the eyes of users. For 2024, this means using all the app marketing tools available to maximize reach and engagement. In this article, we’ll touch upon three must-haves for your own ASO marketing strategy so that you can help […] More
What’s Wrong With Your App Store Optimization (ASO)?
If you’re reading this post, I assume that you know about app store optimization, aka. ASO. It basically includes optimizations to maximize the visibility of an application on app stores where it is offered to users and increase its downloads rates. If you’re doing ASO and taking the right steps, your application will be more […] More
How To Use A/B Testing For App Store Optimization
App store optimization has crucial importance for everyone who wants to increase their app ranking and make their apps more visible so that more users download them. But sometimes you might not get the results you want from your ASO even if you make a great effort for it. But don’t worry. A/B testing will […] More
Best Tools To Create & Generate App Icons
The time of people/users is very valuable. Our age now requires speed and functionality. Therefore, your application needs to have the potential to take place in the minds of users within seconds. One of the easiest ways to accomplish this is to use the power of app icons. In our Ultimate ASO Guide, we have […] More
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Apple requires app developers to submit app privacy information before December 8
Apple announced a deadline of December 8, 2020 for app developers to submit their app’s privacy information to App Store Connect. This information will be required to submit new apps and app updates to the App Store to give customers better understanding of the data types apps may collect and “whether that data is linked […] More
How Coronavirus Affects App Ratings & Reviews
The Coronavirus pandemic, which continues to spread rapidly, has greatly changed our daily lives. It is now a must for us to stay home so we can prevent the spread of COVID-19. Smartphone users now use mobile applications more than ever for many purposes such as spending time and following the latest news about the […] More
