ASO (App Store Optimization)
App Store Optimization or ASO is a way of optimizing an app’s visibility in an app store by ensuring that it meets the app store’s ranking criteria.
The main factors that affect ASO are app title, keywords, app description, app screenshots & video, localization, app category, and ratings & reviews.
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LATEST App Store OPTIMIZATION NEWS
The Coronavirus pandemic, which continues to spread rapidly, has greatly changed our daily lives. It is now a must for us to stay home so we can prevent the spread of COVID-19. Smartphone users now use mobile applications more than ever for many purposes such as spending time and following the latest news about the […] More
We see mobile technologies in every area of our lives. Now almost everyone has at least one mobile device. As a result, the number of mobile applications in app stores is increasing every year. So much so that this number has already passed 4 million. However, no matter how much this number is, mobile users […] More
Apple brings together many iPhone models with millions of users every year. And these users use millions of applications every day. Sensor Tower, widely known for its researches in the industry, has published a new report on this issue announcing the most downloaded iOS applications in the 4th quarter of 2019. Keep reading to find […] More
The mobile application market is growing every day. The number of people working and investing to gain an important place in the mobile application market continues to increase. But most of these people often ignore one thing: usability testing. So what is mobile app usability testing? Why is it important? Let’s continue! What is Mobile […] More
In today’s world, geographical borders are not a problem thanks to the advantages provided by the internet. In particular, mobile applications that are space and time independent are in high demand by almost everyone. They not only enable businesses to interact with their target audiences in the most convenient way but also enable them to […] More
The time of people/users is very valuable. Our age now requires speed and functionality. Therefore, your application needs to have the potential to take place in the minds of users within seconds. One of the easiest ways to accomplish this is to use the power of app icons. In our Ultimate ASO Guide, we have […] More