Retention Rate
Mobile app retention rate indicates the ratio of users engaging with a mobile app for a specific time period after installing it. For mobile apps and mobile games, it is measured for Day 1, Day 7, and Day 30.
Benefits of Tracking Retention Rate
- Tracking the effectiveness of mobile advertising campaigns and efforts
- Understanding the reasons for why app users are churning
- Understanding and optimizing the user experience to retain users
- Executing strategies for increasing in-app engagement and conversion including push notifications and app monetization strategies.
Retention Rate= Monthly Active Users (MAU) / Total Number of Monthly Installs
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
in News, Trends & ReportsFTC: Social media scams drive $2.1B in losses in 2025, investment fraud accounts for over half
New data from the Federal Trade Commission shows that social media has become the leading channel for consumer fraud, with reported losses reaching $2.1 billion in 2025. The figure marks an eightfold increase since 2020, highlighting the growing role of digital platforms in large-scale scam operations. According to the agency, nearly 30% of consumers who […] More
-
Google integrates Albertsons shopper data into YouTube and DV360, expanding SKU-level measurement for advertisers
Google is expanding its commerce media capabilities through a new partnership with Albertsons Media Collective, enabling advertisers to apply first-party retail data to campaigns across YouTube and Display & Video 360. The integration introduces shopper-level signals derived from Albertsons’ retail ecosystem, which includes data from more than 36 million weekly customers. These signals will be […] More
-
IAS launches Total TV to deliver program-level CTV measurement across major streaming platforms
Integral Ad Science has introduced a new connected TV measurement suite designed to provide advertisers with more granular visibility into where their campaigns run across streaming environments. The product, called IAS Total TV, aggregates program-level data—including show, genre, rating, and language—across major platforms such as Amazon Prime Video, Disney, NBCUniversal, and Paramount, as well as […] More