Post-Install Event

A post-install event, also called in-app event, is any action a mobile app user takes after downloading an app. An “event” definition can differ according to the app category or in-app actions but some of the most common post-install events are:

  • Making In-App Purchase

  • Registering or completing onboarding

  • Interacting with an in-app advertisement

  • Achieving a level in a mobile game

  • Consuming in-app content

  • Adding items to shopping card in a shopping app

In-app events can be tracked via MMPs (mobile measurement platform) and they are very important to track the performance of mobile advertising campaigns and app performance metrics including retention rate, lifetime value (LTV), churn rate, and more. 




Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in

    Fortnite-Creator Epic Games Acquires KidTech Firm SuperAwesome

    Popular video game Fortnite’s creator Epic Games today announced that it has acquired SuperAwesome, a UK-based kid tech firm that provides developers with kid-safety tools to make their products safer for younger audiences.  While the terms of the deal weren’t disclosed, the announcement came days after Epic’s $15 million investment in the Manticore Games, California-based […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter