Native Advertising
Native advertising is a paid advertising type where app developers can customize ad design to be displayed as a natural part of the app design. Native ads are designed to keep user experience and not to disturb users while executing app monetization strategy.
Displaying sponsored products in an ecommerce app, recommended videos in a video streaming app, and sponsored articles in a news app as native ads help app developers to increase conversion and revenue from app monetization.
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LATEST MOBILE MARKETING NEWS
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Apple replaces EU Core Technology Fee with 5% commission as new App Store terms take effect October 1
Apple is overhauling its business terms for apps distributed in the European Union, replacing its per-install Core Technology Fee with a 5% commission on digital transactions for apps distributed outside the App Store and introducing a single fee structure for developers operating across the bloc. The changes will take effect on October 1, 2026. The […] More
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in NewsJudge orders Google to remove barriers to rival app store installs on Google Play
Google has been ordered to make third-party Android app stores easier to find and install through Google Play after a U.S. federal judge criticized several steps in the current process as unnecessary “anticompetitive friction.” The order is the latest development in the company’s ongoing antitrust proceedings with Epic Games. During a compliance hearing in San […] More
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in News, Trends & ReportsMeta removes more than 750,000 under-16 Facebook and Instagram accounts in Australia
Meta says it has removed access to more than 750,000 Facebook and Instagram accounts in Australia that it assessed as belonging to people under 16, as the company continues enforcing the country’s social media age restrictions. The figure covers enforcement through June 30, 2026. Australia’s social media minimum-age rules took effect in December 2025, requiring […] More