Install Per Mille (IPM)

Install per mille (IPM) is the metric that reveals how many times a mobile app is installed per thousand ad impressions. Improving IPM helps mobile advertisers to optimize mobile advertising and user acquisition campaigns. 

As it consists of installs and impressions, IPM performance is affected by plenty of elements including the quality of targeting and creatives, how well the app store pages optimized, and the quality of ad networks. 

If install per mille is improved, it also helps advertisers to boost eCPM (effective cost per mille). In order to increase IPM, app advertisers need to make optimizations on app store pages and ad creatives, to analyze current user base deeply, and to track ad networks closely to understand if there is a mobile ad fraud attempt. 

IPM= (Number of Installs x 1000) / Number of Impressions

 

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in

    TikTok outlines ad campaign changes due to Apple’s ATT framework

    With the ATT framework that Apple will put into effect as of April 26, digital advertising platforms and advertisers using these platforms are preparing to adapt to a new era.  Facebook published an explanation on what limitations advertisers with mobile apps on iOS devices will face and what they need to do to minimize disruptions. […] More

    Read More

  • in

    Snapchat (Snap Inc.) Revenue and Usage Statistics (2021)

    What is Snapchat? Snapchat is a mobile messaging app, lets users capture videos and photos (called snaps) that disappear after they are viewed, add lenses or filters, and share with the friends. Since its launch in 2011, the popular messaging app has added plenty of new features including: Games where users can start, invite friends […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter