Header Bidding
Header bidding (aka first look) is an advanced programmatic advertising method that enables advertisers to first look at and pre-bid to publisher inventory available in ad exchanges and SSPs (Supply-Side Platform) simultaneously.
Header bidding can be seen as an alternative to Google waterfall.
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Mobidictum Expands Beyond Games with AI & Mobile Summit
Türkiye’s leading games industry network brings together mobile app companies, AI-driven consumer products, and games professionals for the country’s first dedicated summit at its intersection Istanbul, Türkiye [DATE] — Mobidictum, Türkiye’s largest games industry platform, today announced the AI & Mobile Summit, a dedicated one-day event bringing together mobile app companies, consumer-focused AI products, and […] More
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in News, Trends & ReportsSoutheast Asia mobile app revenue reaches $5.3B as downloads hit 18.1 billion in 2025
Southeast Asia’s mobile market continued to expand in 2025, generating 18.1 billion app downloads and reinforcing the region’s position as one of the world’s largest mobile-first economies. According to the latest Sensor Tower report, the market ranked second globally for both downloads and time spent across mobile apps. While install volumes remain significant, growth across […] More
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Apple opens Brazil App Store to licensed betting apps under new gambling rules
Apple has updated its App Store policies in Brazil to allow licensed fixed-odds betting apps on iOS devices, marking a shift in how gambling services can operate within the country’s mobile ecosystem. The policy change follows recent regulatory developments in Brazil’s betting market, where licensed operators are now permitted to offer sports betting and iGaming […] More