Header Bidding
Header bidding (aka first look) is an advanced programmatic advertising method that enables advertisers to first look at and pre-bid to publisher inventory available in ad exchanges and SSPs (Supply-Side Platform) simultaneously.
Header bidding can be seen as an alternative to Google waterfall.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
in NewsApple may reinstate Parler to the App Store, Tim Cook says
Parler may return to the App Store if it gets its content moderation together, Tim Cook said in an interview clip. “We have only suspended them,” he told Fox News Sunday anchor Chris Wallace. “We looked at the incitement to violence that was on there,” Cook said about Apple’s decision to take Parler down. Parler […] More
-
in News
FTC reaches settlement with Flo Health over allegations it shared users’ health data
The Federal Trade Commission has reached a settlement with Flo Health, a widely used period and fertility-tracking app which has more than 100 million users worldwide, over allegations that it broke its privacy promises by improperly sharing private health information with Facebook, Google and other third-party companies. As part of the proposed settlement, Flo Health […] More
-
in News
Games investments hit $33.6B in 2020
Dealmaking activity in the video game industry reached $33.6 billion total deal value across 664 transactions in 2020 due to COVID-19 pandemic, according to InvestGame’s annual report. In the first three half of 2020, InvestGame had reported that the gaming industry reached an estimated $3.5 billion in mergers & acquisitions. The company reported a +100% […] More
