Header Bidding

Header bidding (aka first look) is an advanced programmatic advertising method that enables advertisers to first look at and pre-bid to publisher inventory available in ad exchanges and SSPs (Supply-Side Platform) simultaneously.

Header bidding can be seen as an alternative to Google waterfall.

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    Fortnite-Creator Epic Games Acquires KidTech Firm SuperAwesome

    Popular video game Fortnite’s creator Epic Games today announced that it has acquired SuperAwesome, a UK-based kid tech firm that provides developers with kid-safety tools to make their products safer for younger audiences.  While the terms of the deal weren’t disclosed, the announcement came days after Epic’s $15 million investment in the Manticore Games, California-based […] More

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