A device ID is a unique string of letters and users to identify individual mobile devices. Every smartphone and tablet device has a unique Device ID and that information is collected when a user downloads an app in order to get pre-install and in-app behavior data including clicks and purchases. This is why Device ID is significant to understand user behavior and to make data-driven decisions accordingly.
Device ID is also important for gathering attribution data and this data is crucial to detect some types of mobile ad fraud including ID mismatches.
Android – Google Advertising ID (GAID)
iOS – Identity for Advertisers (IDFA)
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Spotify is facing an issue that affects European countries in particular. Millions of users report that the application is not working, while officials say something is not working and they are working to fix the problem. It is currently unknown when the problem will go away. The problem that started about an hour ago is […] More
For months, the sale of the company’s US operations to other companies has been on the agenda and we have often heard the name of Walmart, as well as technology companies such as Microsoft and Oracle. Recently, it was on the agenda that TikTok would be banned in the country. In this context, a federal […] More
Slack, which is the abbreviation of “Searchable Log of All Conversation and Knowledge” in English; It means limp, lethargic and lazy. On the contrary, the channel-based messaging platform is very useful and now widely popular among companies, teams, workplaces, and individuals who want to be part of a business community. Slack is an app that […] More