CPI - Cost per Install
CPI, stands for Cost per Install, is a commonly used pricing model in mobile user acquisition campaigns where mobile advertisers are charged every time a user installs a mobile app by clicking an ad. It indicates how much money an app advertiser needs to acquire a user who installs the app.
CPI is highly affected by the other elements of the advertising campaign, including the quality of creatives, countries the campaign is run, the demographics of the target audience, and the app category.
CPI= Advertising Cost / Number of App Installs from a Specific Campaign
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
102 Views
in News, Trends & ReportsDigital ad revenue growth slows in 2023, IAB report reveals
The latest IAB/PwC Internet Advertising Revenue Report unveiled a deceleration in US digital ad revenue growth throughout 2023, citing various economic factors such as inflation, rising interest rates, and industry layoffs as contributing factors. Despite these challenges, digital ad revenues saw a 7.3% increase, reaching $225 billion compared to $209.7 billion in 2022. However, this […] More
122 Views
in NewsTelegram to reach one billion users within a year, Pavel Durov says
Telegram, the popular messaging app, is poised to surpass one billion monthly active users within a year, according to its founder Pavel Durov. Durov shared his projection during an interview with U.S. journalist Tucker Carlson, underscoring Telegram’s rapid expansion akin to a “forest fire.” Durov emphasized Telegram’s commitment to remaining a “neutral platform,” steering clear […] More
114 Views
in News, Product Launches & UpdatesApple now allows EU users to download apps through websites
Apple announced on Tuesday that web distribution is now available in iOS17.5 beta 2 and App Store Connect. The move grants developers the option to offer iPhone apps for direct download to EU users from their own websites, marking a departure from the traditional reliance on Apple’s App Store for app distribution within the region. […] More