ARPU stands for Average Revenue per User. It is a formula that measures the average revenue per every active app user in a given period.

ARPU = total app revenue / number of active users

(calculated by summing up total app revenue, and dividing it by the number of active users)

Higher ARPU means a successful app monetization.

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.


  • Trending


    Epic MegaGrants Surpasses $60 Million In Support For Unreal Creators

    Epic Games has released a blog post and announced that it’s Epic MegaGrants program surpassed $60 million in financial support for nearly 1,000 game developers, enterprise professionals, students, educators and tool developers that work with Epic’s Unreal Engine.  Epic MegaGrants was first launched in 2019 and the tech giant surpassed $13 million in financial support […] More

    Read More

  • Trending Hot


    Snapchat introduces new ad suite for mobile apps

    Snapchat rolled out new product developments for apps to let app marketers and app developers engage with their audience, drive retention and LTV, and maximize ROAS.   The Creative Kits allows app developers to integrate Snapchat into their apps, so users can share content with stickers and dynamic lenses. “Dynamic Lenses provide a way to share […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter