An attribution window is a time period when a publisher can claim a click or impression led to an event like install, registration, or purchase. If an advertiser sets an attribution window of seven days and if a user clicks on an ad and installs within seven days, that publisher receives the credit.
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App researcher Jane Manchun Wong has discovered that Twitter is testing an ‘undo send’ feature to let users fix a tweet with a typo or error. It is not exactly an edit button that Twitter users have been requesting but it would help users to recall a tweet a few seconds after hitting send. However, […] More
Following China’s ban on Clubhouse, TikTok owner ByteDance is reportedly building a clone, separate from about a dozen other Chinese live-audio apps that were launched in the past month. Two people familiar with the matter told Reuters that ByteDance’s plans are still in early stages. One source said that the discussions on Clubhouse about TikTok […] More
Instacart is considering going public via a direct listing, people familiar with the matter told to Reuters. Earlier this week, on-demand grocery delivery platform Instacart raised $ 265 million in a new funding round from Andreessen Horowitz, Sequoia Capital, D1 Capital Partners and other existing investors. The company’s valuation reached $ 39 billion with the […] More