ATTRIBUTION WINDOW

An attribution window is a time period when a publisher can claim a click or impression led to an event like install, registration, or purchase. If an advertiser sets an attribution window of seven days and if a user clicks on an ad and installs within seven days, that publisher receives the credit.

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    Fortnite-Creator Epic Games Acquires KidTech Firm SuperAwesome

    Popular video game Fortnite’s creator Epic Games today announced that it has acquired SuperAwesome, a UK-based kid tech firm that provides developers with kid-safety tools to make their products safer for younger audiences.  While the terms of the deal weren’t disclosed, the announcement came days after Epic’s $15 million investment in the Manticore Games, California-based […] More

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