An attribution window is a time period when a publisher can claim a click or impression led to an event like install, registration, or purchase. If an advertiser sets an attribution window of seven days and if a user clicks on an ad and installs within seven days, that publisher receives the credit.
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As more than 50% of people in the United States have now received at least one dose of the Coronavirus vaccine and life is slowly getting back to normal, travel app downloads in the country increased by 123% year-over-year and surpassed 24.7 million in May, according to Sensor Tower. US travel app installs to hit […] More
Spotify has announced that it has acquired Podz, a startup whose technology creates preview clips of podcasts. “We believe that Podz’ technology will complement and accelerate Spotify’s focused efforts to drive discovery, deliver listeners the right content at the right time, and accelerate growth of the category worldwide,“ the company said in a statement. Automating […] More
Apple CEO Tim Cook said on Wednesday that Android has 47 times more malvare than iOS does and that’s mainly due to how Android allows users to sideload apps very easily while iOS users are required to perform a lot more work. “It’s because we’ve designed iOS in such a way that there’s one App […] More