An attribution window is a time period when a publisher can claim a click or impression led to an event like install, registration, or purchase. If an advertiser sets an attribution window of seven days and if a user clicks on an ad and installs within seven days, that publisher receives the credit.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Popular video game Fortnite’s creator Epic Games today announced that it has acquired SuperAwesome, a UK-based kid tech firm that provides developers with kid-safety tools to make their products safer for younger audiences. While the terms of the deal weren’t disclosed, the announcement came days after Epic’s $15 million investment in the Manticore Games, California-based […] More
In the first quarter of 2020, Nike Training Club app saw an all-time high for the company, more than 50% of its members had started a workout using the app, as revealed by the officials of the company in a conference call. “We can navigate in fact we can thrive in this environment thanks to […] More
In today’s blog post, we’re going to introduce the 5 best virtual reality apps for Android and iOS that will take you to a whole new world. Before we start, I’d like to remind you that while some of these VR apps can be used without any additional device, you’re recommended to use them with […] More