APP MONETIZATION

App monetization is making money from a mobile application through various ways including in-app purchases, in-app advertising, influencer marketing, and subscriptions (freemium models).

In-App Purchases 

Offering app users extra features or content to make them buy within the app. It is one of the favorite monetization methods among the developers of free mobile apps. 

In-App Advertising

Mobile app developers can monetize their apps by using different ad formats including interstitial ads, banner ads, native ads, playable ads, rewarded video ads, and video ads. There are three types of mobile ad revenue: Cost per Thousand Impressions (CPM), Cost per Click (CPC) and Cost per Action (CPA).

App Subscriptions (Freemium Models)

In subscription-based revenue model, app developers make app users pay on a monthly/yearly basis to get access to premium features. 

Influencer Marketing

It is another effective way of app monetization based on monetizing the user base or an app’s target audience. This is a common method among e-commerce apps that attract the attention of brands.   

 

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • Trending

    in

    Digital Turbine Acquires AdColony for $400 Million

    Otello Corp, owner of AdColony today announced it is being acquired by Austin-based Digital Turbine, for a total estimated consideration of $400 million.  “We are extremely excited to announce the acquisition of AdColony today,” said Bill Stone, CEO of Digital Turbine. “We look forward to welcoming the AdColony team to the Digital Turbine family and […] More

    Read More

  • Trending

    in

    Apple’s privacy settings are unlawful, antitrust attorney tells Congress

    On Thursday, antitrust attorney John Thorne told Congress that Apple’s upcoming privacy feature that will require developers to obtain user permission to track their data should be blocked by Federal regulators.  “Apple’s conduct violates current antitrust law and threatens to inflict irreparable harm on millions of everyday Americans,” said Apple critic Thorne in his speech.  […] More

    Read More

  • in

    David Dobrik’s photo sharing app Dispo raises $20 million at $200 million valuation

    YouTube and TikTok star David Dobrik’s photo sharing app Dispo has raised $20 million at a $200 million valuation, following talks with Sequoia, Andreessen Horowitz, and Benchmark. The Series A funding round was led by Spark Capital.  Dispo released an invite-only beta version a couple of weeks ago and hit TestFlight’s 10,000 user limit over […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter