APP MONETIZATION
App monetization is making money from a mobile application through various ways including in-app purchases, in-app advertising, influencer marketing, and subscriptions (freemium models).
In-App Purchases
Offering app users extra features or content to make them buy within the app. It is one of the favorite monetization methods among the developers of free mobile apps.
In-App Advertising
Mobile app developers can monetize their apps by using different ad formats including interstitial ads, banner ads, native ads, playable ads, rewarded video ads, and video ads. There are three types of mobile ad revenue: Cost per Thousand Impressions (CPM), Cost per Click (CPC) and Cost per Action (CPA).
App Subscriptions (Freemium Models)
In subscription-based revenue model, app developers make app users pay on a monthly/yearly basis to get access to premium features.
Influencer Marketing
It is another effective way of app monetization based on monetizing the user base or an app’s target audience. This is a common method among e-commerce apps that attract the attention of brands.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
in News, Trends & ReportsRoblox revenue grows 140% in the first quarter of 2021
Online gaming platform Roblox’s shares increased by as much as 5% in after-hours trading after the company reported its first earning report since the company began trading shares in March this year. For the first quarter of 2021, Roblox reported a revenue of $387 million which is up 140% from the same quarter of the […] More
-
in Deals and IPOs, News
Apptopia raises $20 million Series C to expand its competitive intelligence business outside of mobile
Real-time competitive intelligence company Apptopia announced that it has closed a $20 million funding round led by ABS Capital Partners. Existing investors, including Blossom Street, also participated in the round. As part of the transaction, Mike Avon and Paul Mariani from ABS Capital are joining Apptopia’s board. With this round, the company plans to expand […] More
-
in News, Product Updates
Facebook starts testing its Clubhouse-rival Live Audio Rooms
Facebook has begun testing its Clubhouse-rival Live Audio Rooms feature with public figures and content creators in Taiwan, as reported by Bloomberg. Last month, the social media giant introduced the new product as well as other audio tools including Soundbites, Podcasts and an in-app sound studio. The audio-chat feature is now available for public figures […] More
