App-Ads.txt
App-Ads.txt , the version of ads.txt for mobile in-app and OTT advertising, is a text file that app developers can upload in order to list the ad vendors authorized to sell their ad inventory. Created by iAB, App-Ads.txt helps buyers to know who is authorized to sell and buy specific in-app ad inventory.
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in NewsAustralian court orders Apple to allow third-party app stores and alternative payments on iPhone
Apple has been ordered to allow third-party app stores, direct app downloads and alternative payment systems on iPhones in Australia following a Federal Court ruling in its long-running competition dispute with Epic Games. The decision requires Apple to remove restrictions that prevent developers from distributing iOS apps outside the App Store and using competing payment […] More
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Netflix expands ad measurement and programmatic targeting as revenue forecast falls to $2.7 billion
Netflix has announced new advertising measurement and audience targeting capabilities for its in-house advertising platform, Netflix Ads Suite, as the streaming company lowers its 2026 advertising revenue forecast amid slower-than-expected product rollouts. The updates include a new Netflix Pixel, enhancements to its Conversion API (CAPI), expanded programmatic targeting through The Trade Desk and additional campaign […] More
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in News, Trends & ReportsMore than 2,100 AI-slop websites found monetizing content through programmatic ads
A new investigation by advertising supply chain intelligence company DecryptAds has identified 2,116 AI-generated recipe websites operating within the programmatic advertising ecosystem, raising concerns about advertising transparency, publisher verification and the growing volume of low-quality inventory available to advertisers. The research found networks of websites using fabricated author identities, AI-generated content and extensive advertising placements […] More