An ad server is actually a web server which keeps the marketing content and also supplies it to mobile applications, websites as well as various other marketing channels. It properly makes use of modern technology to handle and also determine advertising campaign’ functionality to raise project effectiveness for each marketers and also publishers.
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Snapchat rolled out new product developments for apps to let app marketers and app developers engage with their audience, drive retention and LTV, and maximize ROAS. The Creative Kits allows app developers to integrate Snapchat into their apps, so users can share content with stickers and dynamic lenses. “Dynamic Lenses provide a way to share […] More
In collaboration with Guiding Eyes for the Blind, tech giant Google piloted a new Artificial Intelligence system named ‘’Project Guideline’’ in order to help people with visual loss run more independently without any guide dogs or human assistance. Thomas Panek, CEO of Guiding Eyes for the Blind, attempted to run New York Runner’s Virtual Run […] More
The app named “MeowTalk”, developed by Akvelon, whose group technical program manager is Javier Sanchez, one of the former engineers of Alexa, promises to translate the meow of cats into human language. For now, there are only 13 phrases in the app’s vocabulary including: “Feed me!”, “I’m angry!” and “Leave me alone!” According to scientific […] More