In a significant shift over the last decade, mobile ad units are set to dominate the landscape, capturing a substantial 70.6% of programmatic digital display ad spend in the United States by the end of 2023. This marks a significant increase from the modest 39.3% share they held in 2013, reflecting the transformative impact of … Continue reading Mobile ad units to command 70.6% of US programmatic digital display ad spend in 2023 More