As we always say, the mobile marketing industry keeps growing every single year. Accordingly, competition in this industry keeps more and more challenging. If you have an app, you’re probably looking for ways to make it more popular and more visible among the other millions of applications on app stores.
Email marketing is one of the most powerful marketing techniques you can use for your mobile application. If you’re in the marketing industry, you know that emails are more than spams if you have an efficient email marketing strategy.
In this blog post, we’ll talk about 3 ways to use onboarding emails to strengthen your email marketing strategy for your mobile app. Let’s start!
What Are Onboarding Mails?
The word onboarding is often used for the orientation processes of new employees. The onboarding process helps employees integrate with the organization and equip them with the right knowledge and skills to fulfil their new responsibilities. With the onboarding process, new employees get to know about organizations much better and faster.
Onboarding emails are emails sent to inform and educate users/customers about a product or service. With onboarding emails, users/customers get to know about products/services much better and faster. Using these mails are an effective way to interact with users/customers.
Onboarding emails are often used for mobile applications in 3 ways. Let’s dive in.
Welcoming Users With Onboarding Emails
Welcoming your new users will provide you with many advantages such as leaving an effective first impression on them. Also, welcome emails usually have the highest open rates which must be one of your targets while creating your efficient email marketing strategy.
These emails are the first conversation between you and your new users. Create a short informative email that includes,
- Who you are,
- How your app will help them,
- What they should do next,
- a single CTA to take them to your app.
Here is an example of using onboarding emails to welcome new users, by Tumblr.
Tumblr welcomes its new users with the onboarding email you can see above. The email simply directs users and help them understand how they can use Tumblr.
Let’s move on to the second way of using onboarding emails for mobile apps.
Re-Engage With Inactive App Users
Getting inactive users back to your app is almost as difficult as getting new users for your app. But you can use the power of onboarding emails to re-engage with your inactive users.
You can use onboarding users when a user has still your app but doesn’t open it/doesn’t use it as frequently as he/she used to do, or when he/she uninstalled it.
Here is an example of using onboarding emails to re-engage with inactive users, by Lyft.
With its onboarding email, Lyft simple encourages its users to use the application again.
Evaluation Onboarding Emails
If your user’s limited time for using your app has expired, you can let him/her think about the next step by sending an email.
If they use your app actively, you can ask them to upgrade their plans to keep using the app. But if they don’t perform desired actions and use your app actively, you can give them a second try to use your applications.
Here is an example by Beats.
Beats politely informs its users when their trial is up and when they need to upgrade their plan.
In this blog post, we talked about what onboarding emails are and how they can be used for mobile applications. Please feel free to share your opinions and recommendations with us in the comment section below.
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