Publicis Groupe has announced the merger of its two iconic creative networks, Publicis Worldwide and Leo Burnett, into a single entity named “Leo.” This new global unit is designed to integrate creativity and data in response to the growing influence of generative artificial intelligence (AI) in marketing strategies. Leo brings together an impressive collective of … Continue reading Publicis Groupe merges Publicis Worldwide and Leo Burnett to launch new creative unit “Leo” More