Podcast ad revenue set for double-digit growth in 2024, IAB finds
In 2023, the trajectory of podcast advertising revenue saw a notable shift. After experiencing consecutive years of robust double-digit growth, the industry encountered a slowdown, with revenues increasing by a modest 5% to $1.9 billion, as per the findings of the eighth annual IAB U.S. Podcast Advertising Revenue Study. The slower growth in 2023 was … Continue reading Podcast ad revenue set for double-digit growth in 2024, IAB finds More
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