A whitelist is a list of good quality ad networks and publishers created by mobile advertisers to allow the listed sources to run their user acquisition campaigns. Adding a source to a whitelist means being sure that it has quality traffic and can run an advertiser’s ad campaigns.
Blacklisting and whitelisting are important operations for mobile advertisers to find out the most quality sources and to avoid fraudulent sources. While advertisers suspend bad quality and fraudulent publishers in blacklisting, high quality sources are marked and allowed to run campaigns on whitelisting.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Parler may return to the App Store if it gets its content moderation together, Tim Cook said in an interview clip. “We have only suspended them,” he told Fox News Sunday anchor Chris Wallace. “We looked at the incitement to violence that was on there,” Cook said about Apple’s decision to take Parler down. Parler […] More
The Federal Trade Commission has reached a settlement with Flo Health, a widely used period and fertility-tracking app which has more than 100 million users worldwide, over allegations that it broke its privacy promises by improperly sharing private health information with Facebook, Google and other third-party companies. As part of the proposed settlement, Flo Health […] More
Dealmaking activity in the video game industry reached $33.6 billion total deal value across 664 transactions in 2020 due to COVID-19 pandemic, according to InvestGame’s annual report. In the first three half of 2020, InvestGame had reported that the gaming industry reached an estimated $3.5 billion in mergers & acquisitions. The company reported a +100% […] More