Whitelisting

A whitelist is a list of good quality ad networks and publishers created by mobile advertisers to allow the listed sources to run their user acquisition campaigns. Adding a source to a whitelist means being sure that it has quality traffic and can run an advertiser’s ad campaigns. 

Blacklisting and whitelisting are important operations for mobile advertisers to find out the most quality sources and to avoid fraudulent sources. While advertisers suspend bad quality and fraudulent publishers in blacklisting, high quality sources are marked and allowed to run campaigns on whitelisting. 

 

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in

    Twitter Revenue and Usage Statistics (2020)

    What is Twitter? Founded in 2006 by Jack Dorsey, Evan Williams, Noah Glass, and Biz Stone, Twitter is a very popular microblogging and social networking platform where users are communicating and staying connected via quick messages and interactions. Twitter is generally used for sharing thoughts and information with a big audience, keeping up with local […] More

    Read More

  • in

    Last Week’s Top Mobile Marketing Reads: 21-27 September 2020

    Pinterest set a new daily download record while home screen customization apps were installed millions of times generating hundreds of thousands of dollars after the release of Apple’s iOS 14 started a new design trend among iPhone users. Apple critics founded a new coalition to fight against App Store policies and many more developments happened […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter