Retargeting

Retargeting is an advertising technique where mobile marketers and app developers target the audience who already showed an interest in the mobile app. There are two types of retargeting approaches in the mobile marketing ecosystem. 

The first one is about convincing users who visited an app page, or clicking an ad to install the app. For this type of retargeting, mobile marketers can prefer communication sources including:

The second one is called re-engagement where mobile advertisers focus on users who uninstall an app for good. In re-engagement campaigns, if the user re-install the app, this user is re-attributed to the previous attribution source. This is called reattribution.

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in

    Digital Turbine Acquires AdColony for $400 Million

    Otello Corp, owner of AdColony today announced it is being acquired by Austin-based Digital Turbine, for a total estimated consideration of $400 million.  “We are extremely excited to announce the acquisition of AdColony today,” said Bill Stone, CEO of Digital Turbine. “We look forward to welcoming the AdColony team to the Digital Turbine family and […] More

    Read More

  • Trending

    in

    Apple’s privacy settings are unlawful, antitrust attorney tells Congress

    On Thursday, antitrust attorney John Thorne told Congress that Apple’s upcoming privacy feature that will require developers to obtain user permission to track their data should be blocked by Federal regulators.  “Apple’s conduct violates current antitrust law and threatens to inflict irreparable harm on millions of everyday Americans,” said Apple critic Thorne in his speech.  […] More

    Read More

  • in

    David Dobrik’s photo sharing app Dispo raises $20 million at $200 million valuation

    YouTube and TikTok star David Dobrik’s photo sharing app Dispo has raised $20 million at a $200 million valuation, following talks with Sequoia, Andreessen Horowitz, and Benchmark. The Series A funding round was led by Spark Capital.  Dispo released an invite-only beta version a couple of weeks ago and hit TestFlight’s 10,000 user limit over […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter