Reattribution is when a user re-install a mobile app thanks to a re-engagement campaign. A re-install event from a re-engagement campaign is not counted as a new install and a new postback is not created for this install.
A reattributed user is a returned user who once uninstalled an app and doesn’t use it for a long time. Churned users who have not had any bad experiences are qualified target audiences for mobile app developers and mobile advertisers because they showed interest in the app at least for a specific time period. Re-engagement campaigns help to convert those users again and reattribution models assign the re-installs to the original attribution source.
Reattribution window indicates the time period between re-installing of an app and re-assigned the install to the original attribution source (the source of the first install)
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Among Us by InnerSloth has surpassed 120 million lifetime downloads and generated around $11 million from player spendings, according to recent data by Sensor Tower. The popular multiplayer social deduction game was launched on June 15th and has managed to reach number one in tens of countries in just 3 months, largely thanks to influencers […] More
Hello everyone. As Mobile Marketing Reads, we keep introducing you the fan-favorite Android & iOS apps trending on the Play Store & App Store. Today, we’re going to cover an iOS game, Police Quest- Feel Like A Police Officer by Coda Platform and Arcadian Lab, which is currently the #2 app in the Action category […] More
Reported by Daniel Ahmad, a Senior Analyst at Niko Partners, Call of Duty: Mobile has surpassed 46 million pre-registrations in China. Ahmad says the popular mobile shooting game is getting closer to its financial launch in Mainland China, following a final test for Android users on October 20. Call of Duty Mobile is getting closer […] More