Push Notification
A push notification is a message sent to mobile app users’ device to increase app engagement, retention, brand image, and revenue. The app doesn’t need to be opened when sending a push notification.
In order to send push notification, mobile marketers and app developers need to get consent from app users. The consent should be asked for before starting to send push notifications. It is preferred to ask for consent just after app install. After getting consent, push notification can be sent even on a locked screen to any device including a tablet, a smart watch, or a smartphone. Mobile marketers use 3rd party services to send push notifications.
A push notification can include:
- A new content within the app
- New feature release
- Company update
- Personalized news or updates (delayed flight, etc.)
- Discount news
- New friend request
- In-app message
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
in NewsBrazil gives Apple and Google five days to explain betting app policies for minors
Brazil’s Ministry of Justice and Public Security has given Apple and Google five business days to provide additional information about how they prevent children and teenagers from accessing betting apps through the App Store and Google Play, as the government intensifies its oversight of online gambling platforms. The latest notices follow an administrative proceeding launched […] More
-
Google Play gives third-party Android app stores new distribution capabilities this week
Google is rolling out changes to Google Play this week that expand how third-party Android app stores can access Play Store app listings in the United States. The update follows the company’s compliance efforts related to the U.S. court ruling in the Epic Games antitrust case and will begin taking effect on July 22, 2026. […] More
-
The Best Solitaire Games for Android
Solitaire games have been a staple on computers for decades, and now they’ve found their way onto mobile devices, offering a convenient way to pass the time and challenge your mind. Whether you’re a fan of classic Klondike or enjoy variations like Spider or Pyramid, there’s a solitaire game for everyone on Android. In this […] More