Push Notification

A push notification is a message sent to mobile app users’ device to increase app engagement, retention, brand image, and revenue. The app doesn’t need to be opened when sending a push notification.

In order to send push notification, mobile marketers and app developers need to get consent from app users. The consent should be asked for before starting to send push notifications. It is preferred to ask for consent just after app install. After getting consent, push notification can be sent even on a locked screen to any device including a tablet, a smart watch, or a smartphone. Mobile marketers use 3rd party services to send push notifications. 

A push notification can include:

  • A new content within the app
  • New feature release
  • Company update
  • Personalized news or updates (delayed flight, etc.) 
  • Discount news
  • New friend request
  • In-app message

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in

    India’s Mobile Premier League Raises $90 Million In Series C Funding

    India-based mobile eSports platform Mobile Premier League (MPL) has raised $90 million in a Series C funding round as it’s experiencing fast growth and planning to expand its services outside of India.  The investment brings the two year old esports and mobile gaming platform’s to-date raise to $130.5 million, according to TechCrunch. A source familiar […] More

    Read More

  • in

    Tencent’s WeChat App Sees Record Downloads Before U.S. Ban

    China based Tencent’s messaging app WeChat has experienced a spike in its downloads in the U.S. and had its biggest one-day download numbers in almost two years on last Friday before the Sunday ban which was later halted by a US judge.   WeChat is having a hard time in the United States due the executive […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter