Push Notification

A push notification is a message sent to mobile app users’ device to increase app engagement, retention, brand image, and revenue. The app doesn’t need to be opened when sending a push notification.

In order to send push notification, mobile marketers and app developers need to get consent from app users. The consent should be asked for before starting to send push notifications. It is preferred to ask for consent just after app install. After getting consent, push notification can be sent even on a locked screen to any device including a tablet, a smart watch, or a smartphone. Mobile marketers use 3rd party services to send push notifications. 

A push notification can include:

  • A new content within the app
  • New feature release
  • Company update
  • Personalized news or updates (delayed flight, etc.) 
  • Discount news
  • New friend request
  • In-app message

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • Trending

    in

    Snapchat introduces new ad suite for mobile apps

    Snapchat rolled out new product developments for apps to let app marketers and app developers engage with their audience, drive retention and LTV, and maximize ROAS.   The Creative Kits allows app developers to integrate Snapchat into their apps, so users can share content with stickers and dynamic lenses. “Dynamic Lenses provide a way to share […] More

    Read More

  • Trending

    in

    Google Tests AI App To Help Visual-Impaired People Run Independently

    In collaboration with Guiding Eyes for the Blind, tech giant Google piloted a new Artificial Intelligence system named ‘’Project Guideline’’ in order to help people with visual loss run more independently without any guide dogs or human assistance.  Thomas Panek, CEO of Guiding Eyes for the Blind, attempted to run New York Runner’s Virtual Run […] More

    Read More

  • Trending

    in , ,

    MeowTalk: The app that translates cats’ miaow

    The app named “MeowTalk”, developed by Akvelon, whose group technical program manager is Javier Sanchez, one of the former engineers of Alexa, promises to translate the meow of cats into human language. For now, there are only 13 phrases in the app’s vocabulary including: “Feed me!”, “I’m angry!” and “Leave me alone!” According to scientific […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter