Post-Install Event
A post-install event, also called in-app event, is any action a mobile app user takes after downloading an app. An “event” definition can differ according to the app category or in-app actions but some of the most common post-install events are:
- Making In-App Purchase
- Registering or completing onboarding
- Interacting with an in-app advertisement
- Achieving a level in a mobile game
- Consuming in-app content
- Adding items to shopping card in a shopping app
In-app events can be tracked via MMPs (mobile measurement platform) and they are very important to track the performance of mobile advertising campaigns and app performance metrics including retention rate, lifetime value (LTV), churn rate, and more.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
Google opens Android Auto and Android Automotive OS to games with general availability
Google has moved the games category for Android Auto and Android Automotive OS with Google built-in out of beta, allowing developers to publish compatible Android games to open testing and production tracks on Google Play. The general availability launch expands a program that previously involved early-access partners offering games designed for use while vehicles are […] More
-
in Deals and IPOs, NewsInfillion to acquire Foursquare, adding location intelligence to its ad tech stack
Infillion is acquiring location intelligence company Foursquare, adding real-world visitation data to an advertising technology portfolio that has expanded through a series of acquisitions across media buying, identity, measurement and commerce data. The deal will bring Foursquare’s location data into Infillion alongside purchase intelligence from Catalina, which Infillion acquired in 2025. The combination is designed […] More
-
Moloco unveils new global brand identity as AI ad business expands beyond mobile
Moloco has introduced a new global brand identity as the AI advertising company looks to reflect its expansion across mobile advertising, connected TV, retail media and marketplaces. The new identity was developed with design consultancy Pentagram and centers on a redesigned logo made up of three overlapping circles. Moloco describes the circles as lenses that […] More