Mobile Measurement Partner (MMP)
A mobile measurement partner (MMP) is a platform where app developers and mobile marketers can analyze attribution data including clicks, installs, sources, in-app purchases and more. MMPs collect user data typically via an SDK (software development kit).
MMPs advertisers to measure an ad campaign’s performance to find the best channels for user acquisition. Most MMPs also help to detect and prevent some types of mobile ad fraud including click spamming, click injection, and more.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsThreads surpasses X in daily US users, data shows
Meta’s Threads app, launched last summer as a direct rival to X, has been steadily gaining momentum in the United States, consistently surpassing X in daily active users (DAUs) since December, according to usage estimates from Apptopia shared by Business Insider. While X’s user base remains relatively flat, Threads has seen continuous growth in its […] More
Apple Search Ads launches in Brazil and more Latin American markets
First announced at the end of February, Apple Search Ads has expanded its availability to 70 countries and regions, including Brazil, Bolivia, Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Panama, and Paraguay. The addition of Brazil to the list is especially significant, considering its position as one of the largest App Store markets […] More
-
in News
US Senate passes bill to ban TikTok if ByteDance doesn’t sell it
The U.S. Senate has passed legislation with a wide margin that would ban TikTok in the United States if ByteDance fails to divest the popular app within the next nine months to a year. The bill, driven by concerns among U.S. lawmakers about potential data access and surveillance by China through the app, was previously […] More
