Mobile Measurement Partner (MMP)
A mobile measurement partner (MMP) is a platform where app developers and mobile marketers can analyze attribution data including clicks, installs, sources, in-app purchases and more. MMPs collect user data typically via an SDK (software development kit).
MMPs advertisers to measure an ad campaign’s performance to find the best channels for user acquisition. Most MMPs also help to detect and prevent some types of mobile ad fraud including click spamming, click injection, and more.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
What is Twitter? Founded in 2006 by Jack Dorsey, Evan Williams, Noah Glass, and Biz Stone, Twitter is a very popular microblogging and social networking platform where users are communicating and staying connected via quick messages and interactions. Twitter is generally used for sharing thoughts and information with a big audience, keeping up with local […] More
Released on Google Play Store just 2 weeks ago, Who is? Brain Teaser & Riddles by Unico Studio is currently the #1 Trivia game in the United States and Canada. Today, we’ll take a look at its gameplay, Play Store rankings, user ratings, app requirements and how you can download it. Gameplay – Who is? […] More
Pinterest set a new daily download record while home screen customization apps were installed millions of times generating hundreds of thousands of dollars after the release of Apple’s iOS 14 started a new design trend among iPhone users. Apple critics founded a new coalition to fight against App Store policies and many more developments happened […] More