App Metadata
Metadata is the collection of information about a mobile app that can be found on an app’s app store pages. Metadata elements include:
- App description
- App title
- App Category
- Developer & Publisher Name
- App screenshots and preview video
- App reviews
- App rating
- App ranking
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LATEST MOBILE MARKETING NEWS
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Pinterest opens ad inventory to programmatic buyers through Amazon, Google and Yahoo
Pinterest has launched Programmatic Deals, a new advertising solution that allows marketers to purchase the platform’s display and video inventory through third-party demand-side platforms (DSPs), including Amazon Ads, Google Display & Video 360 and Yahoo DSP. The offering is now generally available in North America, South America and Asia Pacific, expanding access to Pinterest advertising […] More
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in Deals and IPOs, NewsStagwell acquires Freestar to expand programmatic advertising and publisher monetization business
Marketing and advertising company Stagwell has acquired Freestar, a publisher monetization platform, as part of its strategy to expand its owned media operations and strengthen its position in programmatic advertising. The acquisition will bring Freestar’s advertising technology, publisher relationships and audience data into Stagwell’s Media and Commerce business. Financial terms of the transaction were not […] More
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Apple introduces multiseat app subscriptions for businesses and schools
Apple has introduced multiseat purchasing for app subscriptions, allowing businesses and educational institutions to purchase multiple subscription licenses through a single transaction and distribute access to employees, students or other members of their organizations. The feature enables organizations using Apple Business or Apple School Manager to purchase auto-renewable app subscriptions in volume. The update extends […] More