Last Click Attribution
Last click attribution is an attribution tracking model where an app installed by a mobile user is attributed to the publisher generating the last click.
The model has become insufficient because it became open to mobile ad fraudsters because of its technical barriers. Today, fraudsters manipulate the last click easily with mobile ad fraud methods including click injection and click spamming. Multi touch attribution has become much more reliable for mobile advertisers to prevent fraud.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
Twitter Revenue and Usage Statistics (2020)
What is Twitter? Founded in 2006 by Jack Dorsey, Evan Williams, Noah Glass, and Biz Stone, Twitter is a very popular microblogging and social networking platform where users are communicating and staying connected via quick messages and interactions. Twitter is generally used for sharing thoughts and information with a big audience, keeping up with local […] More
-
Best Android Games: Who is? Brain Teaser & Riddles
Released on Google Play Store just 2 weeks ago, Who is? Brain Teaser & Riddles by Unico Studio is currently the #1 Trivia game in the United States and Canada. Today, we’ll take a look at its gameplay, Play Store rankings, user ratings, app requirements and how you can download it. Gameplay – Who is? […] More
-
in News
Last Week’s Top Mobile Marketing Reads: 21-27 September 2020
Pinterest set a new daily download record while home screen customization apps were installed millions of times generating hundreds of thousands of dollars after the release of Apple’s iOS 14 started a new design trend among iPhone users. Apple critics founded a new coalition to fight against App Store policies and many more developments happened […] More
