Floor Price
Floor price (aka price floor) is a fixed cost per ad impression preventing publishers from selling impressions less than a certain amount. It is for enabling publishers to decide on who will get the inventory. The ones offering an amount less than floor price don’t have a chance to buy the inventory.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
in News, Trends & ReportsTwitch hit 22 million installs in the first quarter of 2021
Popular video-streaming platform Twitch’s mobile app generated 22 million new installs in the first quarter of 2021, according to Sensor Tower. That’s up 62% from the same quarter of the previous year when it hit 13.6 million downloads. The app saw a great increase in worldwide installs in March 2021 when many countries introduced lockdowns […] More
-
in News, Product Updates
Clubhouse Android app finally launched
Clubhouse has finally launched its long awaited Android app on the Play Store. It’s currently available only in the United States, however, will be gradually launched in the other markets soon. ‘’Today, we are thrilled to share that Clubhouse for Android will start rolling out in beta immediately. We will begin gradually, with the U.S. […] More
-
in News, Trends & Reports
iOS 14.5: Apps are in no hurry to implement Apple’s ATT
Since April 26th when Apple’s controversial App Tracking Transparency framework came into effect restricting developers from tracking user data without user permission, worldwide daily opt-in rate reached 12% while US daily opt-in rate hit only 4%. That’s according to mobile apps analytics platform Flurry who said it will be updating the data every weekday. In […] More
