Floor Price
Floor price (aka price floor) is a fixed cost per ad impression preventing publishers from selling impressions less than a certain amount. It is for enabling publishers to decide on who will get the inventory. The ones offering an amount less than floor price don’t have a chance to buy the inventory.
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in NewsSnapchat introduces new ad suite for mobile apps
Snapchat rolled out new product developments for apps to let app marketers and app developers engage with their audience, drive retention and LTV, and maximize ROAS. The Creative Kits allows app developers to integrate Snapchat into their apps, so users can share content with stickers and dynamic lenses. “Dynamic Lenses provide a way to share […] More
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in News
Google Tests AI App To Help Visual-Impaired People Run Independently
In collaboration with Guiding Eyes for the Blind, tech giant Google piloted a new Artificial Intelligence system named ‘’Project Guideline’’ in order to help people with visual loss run more independently without any guide dogs or human assistance. Thomas Panek, CEO of Guiding Eyes for the Blind, attempted to run New York Runner’s Virtual Run […] More
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MeowTalk: The app that translates cats’ miaow
The app named “MeowTalk”, developed by Akvelon, whose group technical program manager is Javier Sanchez, one of the former engineers of Alexa, promises to translate the meow of cats into human language. For now, there are only 13 phrases in the app’s vocabulary including: “Feed me!”, “I’m angry!” and “Leave me alone!” According to scientific […] More
