Engagement Rate
Engagement rate is a percentage of a mobile app’s engaged user who interacted with the in-app ads. It is calculated by dividing the number of engaged users to the total number of active users.
Engagement rate = engaged users / total active users
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Apple opens App Store submissions for iPhone Duo-optimized apps ahead of October 23 launch
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OpenAI is expanding its advertising business with a new visual ad format for ChatGPT and a wider set of third-party measurement integrations, as the company works to give advertisers more ways to measure campaign performance across the platform. The new format will initially be tested in the U.S. later in October and will appear while […] More