Engagement Rate
Engagement rate is a percentage of a mobile app’s engaged user who interacted with the in-app ads. It is calculated by dividing the number of engaged users to the total number of active users.
Engagement rate = engaged users / total active users
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in NewsByteDance cuts its India workforce months after the TikTok ban
According to an internal memo shared with Reuters on Wednesday, ByteDance has decided to reduce its workforce in India. Currently the company has more than 2000 employees in India. The decision came after the Indian Government’s ban on 59 Chinese apps including ByteDance’s TikTok for ““stealing and surreptitiously transmitting users’ data in an unauthorized manner […] More
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in News
PUBG Maker Krafton Plans To Go Public In Mid-2021
Popular multiplayer battle royale title PUBG’s parent company Krafton is reportedly planning to go public on Korea Exchange Market (KRX) in the second half of 2021. “Krafton, the maker of global video game smash PlayerUnknown’s Battlegrounds (PUBG), is planning an initial public offering in mid to late 2021 that could be South Korea’s biggest in […] More
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in News
Signal increases Category Rankings by 750 after WhatsApp Privacy Policy change
Since WhatsApp’s controversial update on January 4, Signal and Telegram started increasing their category rankings drastically, according to MobileAction’s data. In their comparison post, the app store performance of these three big messenger apps are investigated. The estimated trend of downloads for WhatsApp seems to be relatively stable in the last few weeks. On the other […] More
