Engagement rate is a percentage of a mobile app’s engaged user who interacted with the in-app ads. It is calculated by dividing the number of engaged users to the total number of active users.
Engagement rate = engaged users / total active users
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
Sony announced on April 1 that MiHoYo’s popular free-to-play role playing title Genshin Impact is heading to PlayStation 5, but the exact release date had not being shared. Yesterday, miHoYo announced a native version of Genshin Impact for PlayStation 5 will be released on April 28. The PlayStation 5 version will support 4K resolution, enhanced textures, and […] More
We are now experiencing the passion of car racing games, that we have been experiencing for years on computers and consoles, on mobile. The ability to play wherever you want at any time of the day and the quality of the games have made them much more attractive now. Today’s successful racing games have an […] More
We reported in January that South Korean video game developer Krafton was planning to go public in mid-2021. The PUBG maker now has applied for preliminary approval for an initial public opening, Korea Exchange recently announced. As reported by Reuters, a Seoul-based analyst said the initial public offering is expected to be one of Korean’s […] More
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.