Engagement Rate
Engagement rate is a percentage of a mobile app’s engaged user who interacted with the in-app ads. It is calculated by dividing the number of engaged users to the total number of active users.
Engagement rate = engaged users / total active users
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in PC GamingGenshin Impact’s PlayStation 5 version launches on April 28
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The 5 Best Android Racing Games (2021)
We are now experiencing the passion of car racing games, that we have been experiencing for years on computers and consoles, on mobile. The ability to play wherever you want at any time of the day and the quality of the games have made them much more attractive now. Today’s successful racing games have an […] More
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in News
PUBG maker Krafton applies for initial public offering
We reported in January that South Korean video game developer Krafton was planning to go public in mid-2021. The PUBG maker now has applied for preliminary approval for an initial public opening, Korea Exchange recently announced. As reported by Reuters, a Seoul-based analyst said the initial public offering is expected to be one of Korean’s […] More
