Emulated Devices
An emulated device (aka device emulator or simulated device) is a program allowing non-mobile devices to behave like a mobile device. It is used by both mobile app developers and fraudsters.
Mobile app developers use emulated devices to test the functionality of their mobile apps on different mobile devices and operating systems. With this, developers can make improvements on their apps’ user experience and other important functions specifically for a mobile device. It helps them to avoid the cost of having more than one device to test their mobile app.
Emulated devices can also be abused by mobile ad fraudsters to engage with the mobile ads to click an ad or install an app and this causes fake installs and fake clicks that will steal from advertising budgets.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
in News, Trends & ReportsSnapchat Study: Video ads deliver 24% higher long-term sales lift than other non-skippable formats
Snapchat has released new research highlighting the performance of its video advertising products, claiming that its Commercials format delivers stronger long-term sales outcomes than comparable non-skippable video ads on other platforms. The findings come from a study conducted with Dentsu, incorporating attention data from Lumen Research and brand measurement frameworks from Kantar. The research examined […] More
-
Google expands Android developer toolkit with stable CLI, new AI skills, and updated benchmarking platform
Google has introduced a series of updates aimed at improving Android developer productivity, expanding its AI-assisted development tools and adding new resources designed to support increasingly automated software workflows. The announcements, highlighted in a new developer update following Google I/O 2026, focus on three areas: the general availability of Android CLI 1.0, an expanded library […] More
-
Apple updates App Store rules, targets low-quality and low-engagement apps
Apple has revised its App Store Review Guidelines, introducing stricter requirements aimed at limiting low-quality apps and increasing oversight of apps that fail to attract or retain users. The updated policies, published following WWDC 2026, expand Apple’s existing rules around app quality and originality. The company now states that apps may face removal from the […] More