Deep Linking

Deep linking is a marketing method where advertisers send users coming from user acquisition or retargeting campaigns to a specific page within a mobile app. Deep links are used to improve user experience for promotion campaigns and special offers in order to save users’ time and to increase conversion and retention rate eventually. 

Directing users to a specific app page instead of homepage or onboarding pages increases the chance of convincing users to take action. While e-commerce apps use deep linking to run a special discount for their product portfolio, game apps prefer deep links to run their special deals for gamers. With the help of deep links, advertisers  increase Return on Investment by increasing sales with an easy-to-follow user journey. 

Deep Linking on Android: Android 6.0 (API Level 23) or later

Deep Linking on iOS: iOS9 or later

 

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in

    Global app downloads hit 36.6 billion in Q1 2021

    Global mobile app downloads surpassed 36.6 billion in the first quarter of 2021 with an 8.7% YOY increase, according to Sensor Tower’s new report. While App Store downloads decreased 8.6% to 8.4 billion in, Google Play accounted for 28.2 billion downloads with a 15.3% yearly growth.  Top mobile apps of Q1 2021 by worldwide downloads […] More

    Read More

  • in

    Facebook to announce suite of new social audio products on Monday, Recode reports

    Facebook is getting prepared to announce on Monday a suite of new audio products, including a Clubhouse-like audio chat app, as well as a push into podcast discovery and distribution aided by Spotify, Recode said.  According to the report, Facebook plans to announce  an audio-only version of Rooms,  a Clubhouse-like product for groups of users […] More

    Read More

  • in

    Genshin Impact’s PlayStation 5 version launches on April 28

    Sony announced on April 1 that MiHoYo’s popular free-to-play role playing title Genshin Impact is heading to PlayStation 5, but the exact release date had not being shared. Yesterday, miHoYo announced a native version of Genshin Impact for PlayStation 5 will be released on April 28. The PlayStation 5 version will support 4K resolution, enhanced textures, and […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter