Daily Active User (DAU)
Daily active user (DAU) measures the total number of users opening a mobile app at least once in a single day. It is about users, not the number of sessions of a single user. Even if one user has more than one session in a day, that user is counted as one in DAU metric.
It is an important mobile app metric to understand the quality of users coming from a single mobile advertising campaign. Comparing the number of installs from an ad campaign and DAU helps mobile advertisers to find the most effective user acquisition channels for their apps.
DAU also helps marketers to understand the loyalty and engagement of users. Analyzing DAU regularly can let mobile advertisers make data-driven decisions for retention and engagement rates.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
The Best Solitaire Games for Android
Solitaire games have been a staple on computers for decades, and now they’ve found their way onto mobile devices, offering a convenient way to pass the time and challenge your mind. Whether you’re a fan of classic Klondike or enjoy variations like Spider or Pyramid, there’s a solitaire game for everyone on Android. In this […] More
-
in News, Trends & ReportsIndia’s mobile gaming market projected to reach $2.4 billion by 2029
India’s mobile gaming market is projected to grow from $1.5 billion in 2026 to $2.4 billion by 2029, representing a 17% compound annual growth rate (CAGR), according to MIXI Global Investments’ India’s State of Play report. The forecast suggests the market is entering a new phase of maturity, with stronger monetization and increasing investment expected […] More
-
in News, Trends & ReportsGaming M&A reached $2.3 billion across 54 deals in Q2
Global gaming mergers and acquisitions totaled $2.3 billion across 54 announced and completed transactions in Q2 2026, marking a continued recovery in deal activity as mid-market acquisitions and private investments gained momentum, according to Aream & Co.’s Q2 2026 Video Game Market Update. The quarter also saw private investment surge to $3.1 billion across 108 […] More