Creative

A mobile ad creative is any visual material used to advertise a mobile app. All the visuals used in app store optimization including app icons, app screenshots, app preview videos are considered as creatives. In mobile advertising side, ad creatives are all the visuals used in banner ads, interstitial ads, playable ads, video ads, and social media.

Creating effective and highly converting ad creatives is important for conversion rates in mobile advertising. Click-through rate and measurement of the pricing models like CPC and CPI can give an overview of the effectiveness of the ad creatives. A/B testing is crucial to find the most efficient ad creatives for mobile ad campaigns.

Learn how to create converting app screenshots. 

Learn how to choose the best app icon.

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in ,

    The 6 Best Texting Apps for iPhone

    ​​Although texting apps are basically very similar to each other, they differ from each other in terms of security and the different conveniences they offer. Today, most of the users pay attention to the ease of use and widespread use, as well as the support for end-to-end encryption.  In this article, we’ve listed the best […] More

    Read More

  • in

    The 5 Best Apps for Couples

    Due to social isolation, many couples can only communicate with each other through messaging or video chat apps. Or many couples are in a long distance relationship. However, there are alternatives for those who want to have a more enjoyable time together on the internet. We have brought together the best mobile apps for couples […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter