CPM - Cost Per Mille
CPM, stands for Cost Per Mille, is a pricing model where mobile advertisers pay for 1000 ad impressions. CPM model is mostly preferred with the goal of brand awareness instead of a specific action like install or click.
It is a risky model for advertisers so to ensure the effectiveness of a CPM campaign, mobile advertisers need to track click-through rate and click to impression rates.
CPM = Campaign Cost / 1.000 x Impressions
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Otello Corp, owner of AdColony today announced it is being acquired by Austin-based Digital Turbine, for a total estimated consideration of $400 million. “We are extremely excited to announce the acquisition of AdColony today,” said Bill Stone, CEO of Digital Turbine. “We look forward to welcoming the AdColony team to the Digital Turbine family and […] More
On Thursday, antitrust attorney John Thorne told Congress that Apple’s upcoming privacy feature that will require developers to obtain user permission to track their data should be blocked by Federal regulators. “Apple’s conduct violates current antitrust law and threatens to inflict irreparable harm on millions of everyday Americans,” said Apple critic Thorne in his speech. […] More
YouTube and TikTok star David Dobrik’s photo sharing app Dispo has raised $20 million at a $200 million valuation, following talks with Sequoia, Andreessen Horowitz, and Benchmark. The Series A funding round was led by Spark Capital. Dispo released an invite-only beta version a couple of weeks ago and hit TestFlight’s 10,000 user limit over […] More