Cohort Analysis

A cohort is a group of mobile users with common characteristics like taking the same action within an app or being from the same location. Cohort analysis is an analysis method used to understand the behavior patterns of specific users to increase conversion and user engagement. Analyzing commonalities and conducting cohort analysis among those groups helps marketers interpret and compare marketing data easily. 

For example, understanding the behavioral pattern of users who downloaded the app and not completing the onboarding process helps marketers and app developers find the problem users face during onboarding. Finding this problem and making a data-driven decision using cohort analysis increases loyalty, retention rate, good reviews, and possibility to monetize users. 

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • Trending

    in

    Spotify was down today across Europe

    Spotify is facing an issue that affects European countries in particular. Millions of users report that the application is not working, while officials say something is not working and they are working to fix the problem. It is currently unknown when the problem will go away. The problem that started about an hour ago is […] More

    Read More

  • Trending

    in

    TikTok sale deadline extended to December 4

    For months, the sale of the company’s US operations to other companies has been on the agenda and we have often heard the name of Walmart, as well as technology companies such as Microsoft and Oracle. Recently, it was on the agenda that TikTok would be banned in the country. In this context, a federal […] More

    Read More

  • Trending

    in

    Slack Revenue and Usage Statistics (2020)

    Slack, which is the abbreviation of “Searchable Log of All Conversation and Knowledge” in English; It means limp, lethargic and lazy. On the contrary, the channel-based messaging platform is very useful and now widely popular among companies, teams, workplaces, and individuals who want to be part of a business community.  Slack is an app that […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter