Black Hat ASO
Black Hat ASO is a set of unethical practices to improve an app’s visibility to get organic downloads in a short period of time by manipulating app stores’ algorithms. It is the vice versa of White Hat ASO consisting of normal app store optimization techniques.
The Most Common Black Hat ASO Tactics
Keyword Stuffing: It is a black hat ASO tactic used for mobile apps in Google Play. It is the overuse of keywords on app description and app title fields to rank higher and to increase visibility of the app. This tactic is the same with Black Hat SEO (Search Engine Optimization) and it aims to violate the indexing algorithm of Google but it is not that much easy nowadays because Google improved its algorithm to improve user experience and to avoid stuffing keywords in text areas.
Buying Fake Ratings & Reviews: Ratings and reviews are important in search ranking algorithms. In order to manipulate this algorithm, Black Hat ASO practitioners prefer using platforms selling fake reviews and ratings. Those platforms are also providing “keyword” based reviews to avoid the app from banning.
Buying Fake Installs: This is a black hat ASO technique to increase the install volume with incentivized, bot, or non incentivized search installs to reach top charts. It causes a decrease in retention and engagement rates.
Changing Publisher Name Constantly to Fake Social Proof: Including 5 stars or number of huge downloads like +100 000 000 to Publisher Name field is another way of Black Hat ASO aiming to fool the audience with fake social proof.
Copying Popular Apps & Competitors: Using competitors’ assets like app icon and app name is very popular among Black Hat ASO practitioners.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Otello Corp, owner of AdColony today announced it is being acquired by Austin-based Digital Turbine, for a total estimated consideration of $400 million. “We are extremely excited to announce the acquisition of AdColony today,” said Bill Stone, CEO of Digital Turbine. “We look forward to welcoming the AdColony team to the Digital Turbine family and […] More
On Thursday, antitrust attorney John Thorne told Congress that Apple’s upcoming privacy feature that will require developers to obtain user permission to track their data should be blocked by Federal regulators. “Apple’s conduct violates current antitrust law and threatens to inflict irreparable harm on millions of everyday Americans,” said Apple critic Thorne in his speech. […] More
YouTube and TikTok star David Dobrik’s photo sharing app Dispo has raised $20 million at a $200 million valuation, following talks with Sequoia, Andreessen Horowitz, and Benchmark. The Series A funding round was led by Spark Capital. Dispo released an invite-only beta version a couple of weeks ago and hit TestFlight’s 10,000 user limit over […] More