ATTRIBUTION
Mobile attribution refers to the process of tracking a channel and metrics related to that channel such as attributing ad spend to user engagement or installs based on certain variables. Attribution helps advertisers to understand what happens when a user interacts with a mobile ad. A successful mobile attribution covers the whole conversion funnel.
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LATEST MOBILE MARKETING NEWS
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in NewsFacebook to announce suite of new social audio products on Monday, Recode reports
Facebook is getting prepared to announce on Monday a suite of new audio products, including a Clubhouse-like audio chat app, as well as a push into podcast discovery and distribution aided by Spotify, Recode said. According to the report, Facebook plans to announce an audio-only version of Rooms, a Clubhouse-like product for groups of users […] More
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in PC Gaming
Genshin Impact’s PlayStation 5 version launches on April 28
Sony announced on April 1 that MiHoYo’s popular free-to-play role playing title Genshin Impact is heading to PlayStation 5, but the exact release date had not being shared. Yesterday, miHoYo announced a native version of Genshin Impact for PlayStation 5 will be released on April 28. The PlayStation 5 version will support 4K resolution, enhanced textures, and […] More
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The 5 Best Android Racing Games (2021)
We are now experiencing the passion of car racing games, that we have been experiencing for years on computers and consoles, on mobile. The ability to play wherever you want at any time of the day and the quality of the games have made them much more attractive now. Today’s successful racing games have an […] More
