ATTRIBUTION
Mobile attribution refers to the process of tracking a channel and metrics related to that channel such as attributing ad spend to user engagement or installs based on certain variables. Attribution helps advertisers to understand what happens when a user interacts with a mobile ad. A successful mobile attribution covers the whole conversion funnel.
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LATEST MOBILE MARKETING NEWS
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in NewsTelegram shuts down hundreds of public calls for violence in the United States
Telegram founder Pavel Durov shared a Telegram post on Monday and announced that his instant messaging service has blocked and taken down hundreds of public calls for violence amids the political tensions in the U.S. After WhatsApp announced its new controversial privacy policy which will mandate data-sharing with Facebook as well as other Facebook companies […] More
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Headspace Revenue and Usage Statistics (2021)
Originally founded as an events company in 2010, Headspace has become one of the most popular meditation and mindfulness apps in recent years. With the increasing demand for meditation applications due to coronavirus pandemic, it has increased in popularity and has become one of the most downloaded apps. In this article, we will include the […] More
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in News
Dating apps are banning Capitol rioters’ accounts
Dating apps like Tinder, Bumble, Match, Hinge, and OkCupid are using images captured during the Capitol siege and other evidence to identify and ban the accounts of the rioters, according to TheLily. It was stated that some dating app users have changed their political preferences to conservative to attract messages, confessions, and accusing photos from […] More
