ATTRIBUTION

Mobile attribution refers to the process of tracking a channel and metrics related to that channel such as attributing ad spend to user engagement or installs based on certain variables. Attribution helps advertisers to understand what happens when a user interacts with a mobile ad. A successful mobile attribution covers the whole conversion funnel.

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    Fortnite-Creator Epic Games Acquires KidTech Firm SuperAwesome

    Popular video game Fortnite’s creator Epic Games today announced that it has acquired SuperAwesome, a UK-based kid tech firm that provides developers with kid-safety tools to make their products safer for younger audiences.  While the terms of the deal weren’t disclosed, the announcement came days after Epic’s $15 million investment in the Manticore Games, California-based […] More

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