ATTRIBUTION
Mobile attribution refers to the process of tracking a channel and metrics related to that channel such as attributing ad spend to user engagement or installs based on certain variables. Attribution helps advertisers to understand what happens when a user interacts with a mobile ad. A successful mobile attribution covers the whole conversion funnel.
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LATEST MOBILE MARKETING NEWS
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in NewsFortnite-Creator Epic Games Acquires KidTech Firm SuperAwesome
Popular video game Fortnite’s creator Epic Games today announced that it has acquired SuperAwesome, a UK-based kid tech firm that provides developers with kid-safety tools to make their products safer for younger audiences. While the terms of the deal weren’t disclosed, the announcement came days after Epic’s $15 million investment in the Manticore Games, California-based […] More
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in NewsOver half of Nike Training Club app users started a workout in the first quarter of 2020
In the first quarter of 2020, Nike Training Club app saw an all-time high for the company, more than 50% of its members had started a workout using the app, as revealed by the officials of the company in a conference call. “We can navigate in fact we can thrive in this environment thanks to […] More
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The 5 Best Virtual Reality Apps For iPhone & Android (2020)
In today’s blog post, we’re going to introduce the 5 best virtual reality apps for Android and iOS that will take you to a whole new world. Before we start, I’d like to remind you that while some of these VR apps can be used without any additional device, you’re recommended to use them with […] More
