AGGREGATOR
An aggregator is a company that provides an intermediary service between mobile apps, content providers, content providers, and mobile phone service carriers. This organization can serve several purposes including campaign management, analytics, administration as well as billing.
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LATEST MOBILE MARKETING NEWS
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Google to remove automatic Wi-Fi and Bluetooth activation from Nearby Connections API
Google has announced an upcoming change to the Nearby Connections API that will remove its ability to automatically turn on Wi-Fi and Bluetooth when establishing connections between nearby Android devices. The update is intended to give users more direct control over their device settings and will require developers to adjust apps that rely on the […] More
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in Deals and IPOs, NewsReport: Tencent in talks to acquire SuperPlay in deal valued at up to $1.5 billion
Tencent is reportedly in negotiations to acquire Israeli mobile game developer SuperPlay from Playtika in a deal valued at between $1 billion and $1.5 billion, according to a report from Calcalist. If completed, the transaction would transfer one of Playtika’s fastest-growing studios to the Chinese technology company less than two years after its acquisition. SuperPlay […] More
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in News, Trends & ReportsApp Store added nearly 560,000 new apps in H1 2026, approaching all of 2025’s total
Apple’s App Store added nearly 560,000 new apps during the first half of 2026, putting the platform on pace to surpass the roughly 600,000 apps launched throughout all of 2025, according to Sensor Tower data cited by The New York Times. The surge marks a sharp acceleration in app publishing after years of slower growth […] More