In the first quarter of 2024, the global mobile app IVT rate in the open programmatic in-app ad marketplace reached 23%, according to Pixalate’s Q1 2024 Global Mobile Invalid Traffic Benchmark Report. This high rate of invalid traffic translated to an estimated $1.4 billion in advertising spend lost to ad fraud and IVT. The data … Continue reading Mobile in-app ad fraud soars to $1.4 billion in Q1 2024 More