Meta has released new guidance to help app and game developers take advantage of the post-holiday marketing window known as “Q5” — the period from late December through mid-January — when ad costs typically drop, and user engagement remains high. According to Meta’s latest analysis, developed in partnership with AppsFlyer, Q5 presents a cost-efficient opportunity … Continue reading Meta and AppsFlyer highlight ‘Q5’ as a key growth window for app and game advertisers More