US marketers are projected to spend $8.14 billion on social media sponsored content this year, marking a significant 16.0% growth compared to the previous year, according to eMarketer’s March 2024 forecast. Despite this substantial increase, growth in spending on sponsored content is slowing down as marketers become more selective, opting for larger creators with whom … Continue reading Marketers projected to spend $8.14B on social media sponsored content in 2024 More