Real-time marketing and measurement company InMarket has announced its acquisition of ChannelMix, a trailblazing platform specializing in media mix modeling and marketing revenue optimization. Financial terms of the deal were not disclosed. The acquisition aims to enhance InMarket’s data analytics and measurement capabilities, enabling top brands to transcend traditional Media Mix Modeling (MMM) methods. With … Continue reading InMarket acquires ChannelMix to boost MMM and data analytics expertise More