In-app video ads are poised to seize more than 30% of the total US mobile advertising spend for the first time in 2024, according to eMarketer.  Back in 2020, video ads accounted for just over a quarter (26.7%) of in-app ad spending. Fast forward to 2024, and this figure is projected to surge to 36.8%, … Continue reading In-app video ads to capture over 30% of total US mobile advertising spend in 2024 More