Native Advertising
Native advertising is a paid advertising type where app developers can customize ad design to be displayed as a natural part of the app design. Native ads are designed to keep user experience and not to disturb users while executing app monetization strategy.
Displaying sponsored products in an ecommerce app, recommended videos in a video streaming app, and sponsored articles in a news app as native ads help app developers to increase conversion and revenue from app monetization.
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in News, Trends & ReportsIndia mobile app market revenue surges 33% to $300M+ in Q1 2026, led by AI and puzzle games
India’s mobile app economy crossed a new monetization threshold in Q1 2026, generating more than $300 million in in-app purchase revenue, a 33% year-over-year increase, according to data from Sensor Tower. The growth comes as the market shifts from scale-driven expansion to a more efficiency-focused model centered on engagement and revenue per user. Total downloads […] More
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in NewsApple pulls Cal AI over billing design and payment rule violations, then reinstates app
A calorie-tracking app recently acquired by MyFitnessPal was briefly removed from the Apple App Store after violating multiple policies tied to in-app purchases and subscription design, according to TechCrunch. The app, Cal AI, had introduced an updated monetization flow that routed users toward external payment options. While recent legal rulings allow developers in the U.S. […] More
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in News, Trends & ReportsQ1 2026 gaming deals hit 15-month high with $100B+ in value, led by mobile activity
Global games industry dealmaking accelerated sharply in the first quarter of 2026, with mergers and acquisitions reaching a 15-month high and surpassing $100 billion in disclosed value, according to new data from Drake Star. The surge was driven by a mix of large-scale consolidation and continued investor focus on emerging technologies, while mobile remained the […] More