The foremost consequence of a potential TikTok ban would be a substantial audience migration, greatly favoring Instagram and YouTube, both of which boast competing short-form video platforms. According to estimates by Insider Intelligence, Meta (formerly Facebook) stands to gain between 22% to 27% of TikTok’s projected $6.61 billion in US ad revenues. Meanwhile, YouTube could … Continue reading 60% of TikTok users poised to transition to Reels following a ban More